Investors Heritage
A Kentucky-domiciled life and annuity insurer - founded in 1960 and headquartered in Frankfort - that transformed into a private-capital-backed growth carrier after Aquarian acquired it in 2018, carrying a B++ (Good) rating from AM Best across a focused shelf led by the Heritage Builder multi-year guaranteed annuity.
Financial strength
B++
AM Best
BBB-
Fitch
AM Best B++ (Good)
Investors Heritage carries a B++ (Good) Financial Strength Rating from AM Best, with a stable outlook - a Good rating that sits below the A-range ratings of larger national annuity carriers.
Founded 1960
Founded in 1960 by former Kentucky Lieutenant Governor Harry Lee Waterfield; first policy issued in 1961, with deep roots in life and preneed insurance.
Aquarian-backed
Acquired by Aquarian in 2018 and taken private - institutional capital, market expansion, and technology behind a legacy Kentucky carrier. Aquarian is the owner, not the issuing insurer.
Heritage Builder MYGA
Investors Heritage's annuity lineup is the Heritage Builder Annuity - a declared-rate multi-year guaranteed annuity for buyers who want a fixed, guaranteed term.
Record 2024 growth
Company materials report more than $1.2 billion in 2024 premium - the highest annual sales in company history - and $3.4 billion in admitted assets at year-end 2024 (parent-reported company figures).
Run live numbers on Investors Heritage products
Choose a product type, then select a current product. The analyzer shows available values for your premium, age, state, and timing, and leaves out details that are not published for that selection.
MYGAs / Fixed Annuities
Selected product: Heritage Builder Annuity
A fixed annuity group for buyers who want a declared guaranteed rate, principal protection, and tax-deferred growth.
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Explore Investors Heritage products
Investors Heritage’s lineup, grouped by what each product group is built to do. Current rates come from CANNEX via AdvisorWorld and are checked daily.
Multi-Year Guaranteed Annuity
Fixed-rate contracts grouped separately from indexed annuities so guaranteed terms are compared on their own terms.
- Fixed-rate contracts grouped separately from indexed annuities
- Guaranteed term rates and surrender context live on each product page
Best for: Savers who want a declared fixed rate for a set period and a direct path to each product review.
Rates are pulled live from CANNEX via the AdvisorWorld data feed · 2026-07-16. Caps, payout rates, and guaranteed rates vary by state, premium band, and rider election — confirm current terms on each product page.
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Find your fit
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Company overview
What Investors Heritage is
Investors Heritage Life Insurance Company, founded in 1960 and headquartered in Frankfort, Kentucky, is a Kentucky-domiciled life and annuity insurer (NAIC #64904) focused on fixed indexed annuities, multi-year guaranteed annuities, and its legacy preneed insurance business.
Checked 2026-07-07 · AnnuityRatesHQ carrier research
Since 2018, Investors Heritage has been owned by Aquarian, which acquired the company and took it private, providing additional capital, distribution expansion, and technology. Aquarian is the strategic capital partner; Investors Heritage remains the legal issuing carrier standing behind its guarantees.
Acquired 2018 · AnnuityRatesHQ carrier research
Investors Heritage offers Heritage Builder Annuity alongside Heritage Growth Advantage Fixed Indexed Annuities.
Verified July 2026 · CANNEX Financial Exchanges via AdvisorWorld
Scale, labeled
Founded
1960
Founded in Kentucky; headquartered in Frankfort; NAIC #64904.
Founded 1960 · AnnuityRatesHQ carrier research
Owner
Aquarian
Acquired by Aquarian in 2018 and taken private; NAIC Group #5016 (Aquarian Insurance Holdings Group).
Acquired 2018 · AnnuityRatesHQ carrier research
Assets
$3.4B
Admitted assets of $3.4 billion at year-end 2024, up from $2.5 billion a year earlier (company-reported figures).
Year-end 2024 · AnnuityRatesHQ carrier research; Investors Heritage financial highlights (May 2025)
AM Best
B++ (Good)
B++ (Good) Financial Strength Rating from AM Best, with a stable outlook - below A-range peers.
Checked 2026-07-07 · AnnuityRatesHQ carrier research
History highlights
Investors Heritage was founded in 1960 by former Kentucky Lieutenant Governor Harry Lee Waterfield; the first policy was issued in 1961, with early growth in life and funeral-home preneed insurance.
Founded 1960 · AnnuityRatesHQ carrier research
Over the following decades it expanded into universal life, preneed products, third-party administration, and wealth-transfer solutions as a family-operated Kentucky carrier.
Checked 2026-07-07 · AnnuityRatesHQ carrier research
In 2018 Aquarian acquired Investors Heritage and took it private; the carrier then launched MYGA and FIA products, expanded distribution to 47 states, and reported record 2024 premium above $1.2 billion.
Acquired 2018 · AnnuityRatesHQ carrier research
A legacy Kentucky carrier on the Aquarian platform
Investors Heritage operated for decades as a relationship-driven Kentucky life insurer with deep roots in the funeral-home preneed market before joining the Aquarian platform.
Checked 2026-07-07 · AnnuityRatesHQ carrier research
Aquarian acquired Investors Heritage in 2018 and took the company private, describing it as its first investment - providing capital, market expansion, financial expertise, and strategic leadership. Policyholder guarantees remain the obligation of Investors Heritage as the legal issuing carrier, not Aquarian.
Acquired 2018 · AnnuityRatesHQ carrier research
The result is a legacy carrier that modernized around annuity growth and technology-enabled administration under private ownership - reporting materially higher premium volume, though its B++/BBB- ratings and specialist scale still trail larger national insurers.
Checked 2026-07-07 · AnnuityRatesHQ carrier research
Financial strength
AM Best
CurrentB++
Good financial-strength rating with a stable outlook - a Good grade that sits below the A-range (A-, A, A+, A++) categories held by larger national annuity carriers.
Checked 2026-07-07
Fitch
BBB-
Investment-grade Insurer Financial Strength rating with a stable outlook; Fitch cites limited franchise and annuity concentration partly offset by strong capitalization.
Checked 2026-07-07
What makes Investors Heritage different
A legacy carrier reinvented for growth
Founded in 1960 with roots in life and preneed insurance, Investors Heritage became a private-capital-backed growth carrier after Aquarian took it private in 2018 - a transformation story rather than a scale story.
Checked 2026-07-07 · AnnuityRatesHQ carrier research
Aquarian capital, carrier continuity
Aquarian provides capital, distribution, and technology, while Investors Heritage remains the legal carrier behind its contracts. Guarantees are backed by the insurer, not by Aquarian.
Checked 2026-07-07 · AnnuityRatesHQ carrier research
A specialist, not a mega-carrier
Investors Heritage competes as a focused fixed-annuity and preneed specialist distributed through IMOs and independent advisors - with a Good B++ rating that sits below A-range national insurers, a trade-off buyers should weigh openly.
Checked 2026-07-07 · AnnuityRatesHQ carrier research
The Heritage Builder MYGA chassis
Investors Heritage's annuity lineup is the Heritage Builder Annuity, a declared-rate multi-year guaranteed annuity - with its guaranteed rate and surrender detail shown with current values for the product.
Verified July 2026 · CANNEX Financial Exchanges via AdvisorWorld
About Investors Heritage
Investors Heritage Life Insurance Company, founded in 1960 and headquartered in Frankfort, Kentucky, is a Kentucky-domiciled life and annuity insurer (NAIC #64904). Since 2018 it has been owned by Aquarian, which acquired the company and took it private.
Checked 2026-07-07 · AnnuityRatesHQ carrier research
Investors Heritage carries a B++ (Good) rating from AM Best, with a stable outlook, and a BBB- rating from Fitch. It focuses on fixed indexed annuities, multi-year guaranteed annuities, and legacy preneed insurance, with current rates available for the Heritage Builder MYGA.
Checked 2026-07-07 · AnnuityRatesHQ carrier research; AM Best; Fitch Ratings
Investors Heritage pairs the Heritage Builder fixed-rate annuity with the Heritage Growth Advantage indexed family. Guarantees are backed by Investors Heritage as the issuing carrier and are not bank deposits, FDIC-insured, or direct securities investments.
Verified July 2026 · CANNEX Financial Exchanges via AdvisorWorld
Free Comparison Report
Get Investors Heritage's current rate report
Compare Investors Heritage's live rates, carrier ratings, and product tradeoffs against alternatives in one personalized report.
Sources
- Investors Heritage corporate site — 2026-07-07
- AnnuityRatesHQ carrier research - Investors Heritage overview, founded 1960, Aquarian ownership (2018), AM Best B++, Fitch BBB- — Checked 2026-07-07
- Live product catalog (Heritage Builder MYGA), rates, riders: CANNEX Financial Exchanges via AdvisorWorld — Verified July 2026