Protective
A diversified, century-old life and retirement insurer - founded in 1907 and part of Dai-ichi Life Group - carrying an A+ (Superior) rating from AM Best across a broad annuity shelf spanning accumulation FIAs, income-rider FIAs, and multi-year guaranteed annuities.
Financial strength
A+
AM Best
AA-
S&P Global Ratings
AA-
Fitch
Aa3
Moody's
AM Best A+ (Superior)
Protective Life Insurance Company carries an A+ (Superior) Financial Strength Rating from AM Best - the second-highest of thirteen categories.
Founded 1907
Founded in 1907; more than a century of operating history across multiple interest-rate and credit cycles as a life and retirement insurer.
Dai-ichi Life Group
Protective Life Corporation is part of Dai-ichi Life Group, a global insurance organization - strategic backing that sits above the issuing carrier without replacing its policy obligation.
Broad FIA shelf
Protective's annuity lineup spans accumulation FIAs (Asset Builder II) and income-rider FIAs (Guaranteed Income, Income Builder), with strategies shown with current data on each page.
MYGA fixed-rate lane
Declared-rate multi-year guaranteed annuities - Income Creator, SecureSaver, and the New York Smart Saver NY - round out the shelf for buyers who want a fixed, guaranteed term.
Run live numbers on Protective products
Choose a product type, then select a current product. The analyzer shows available values for your premium, age, state, and timing, and leaves out details that are not published for that selection.
Income FIAs
Selected product: Guaranteed Income
An income-focused fixed indexed annuity group for comparing rider-driven lifetime-income scenarios.
Other current products
Free Comparison Report
Get Protective's current rate report
Compare Protective's live rates, carrier ratings, and product tradeoffs against alternatives in one personalized report.
Explore Protective products
Known Protective product pages, grouped by what each product group is built to do. Confirm current rates and availability in the analyzer or on the product page.
Fixed Index Annuity - Growth
Index-linked annuities built for protected growth, with product pages for checking caps, participation rates, and fixed-account options.
- Growth-oriented FIAs grouped by accumulation purpose
- Individual product pages are the place to check rates, terms, riders, and disclosures
Best for: Buyers comparing principal-protected growth potential before checking a product page for current strategy details.
Protective Asset Builder II
An accumulation-focused fixed indexed annuity from a multi-agency-rated A+-grade carrier on a single surrender chassis, with an S&P 500 annual point-to-point cap alongside multi-year point-to-point cap options and higher-participation strategies on proprietary indexes — no optional GLWB rider and no Protected Income Value chassis.
Comparable FIA metric
Cap, participation, and trigger rates vary by state and strategy - view product for live rates.
Protective Indexed Annuity NY
The New-York-only fixed indexed annuity from a multi-agency-rated A+-grade carrier, accumulation-focused on a 7-year surrender chassis, with an S&P 500 annual point-to-point cap, an S&P 500 performance-trigger declared rate, and a daily fixed account — no optional GLWB rider and no Protected Income Value chassis.
Comparable FIA metric
Cap, participation, and trigger rates vary by state and strategy - view product for live rates.
This directory is not a statement of current availability. Confirm current rates, state availability, premium bands, and rider terms in the analyzer or on each product page.
Free Comparison Report
Get Protective's current rate report
Compare Protective's live rates, carrier ratings, and product tradeoffs against alternatives in one personalized report.
Find your fit
Start with the job for the money, then open the live Protective product page that matches that goal.
Company overview
What Protective is
Protective Life Insurance Company (PLICO), founded in 1907, is a diversified life and retirement insurer and the principal non-New York annuity issuer within the Protective family of companies. It is licensed in all states except New York.
Checked 2026-07-07 · AnnuityRatesHQ carrier research, June 2026
Protective Life Corporation is part of Dai-ichi Life Group, a global insurance organization. This ownership provides scale and strategic backing, but policyholder guarantees remain the obligation of the issuing insurance company rather than the group.
Checked 2026-07-07 · AnnuityRatesHQ carrier research, June 2026
Protective groups its annuity offerings around families such as Accumulation Fixed Indexed Annuities, Income Fixed Indexed Annuities, and Multi-Year Guaranteed Annuities.
Verified July 2026 · CANNEX Financial Exchanges via AdvisorWorld
Scale, labeled
Founded
1907
More than a century of operating history; principal non-New York annuity issuer within the Protective family.
Founded 1907 · AnnuityRatesHQ carrier research, June 2026
Owner
Dai-ichi Life Group
Protective Life Corporation is part of Dai-ichi Life Group (Japan); group ownership, issuer-specific guarantees.
Checked 2026-07-07 · AnnuityRatesHQ carrier research, June 2026
Enterprise scale
~$140B assets
Approximately $140B in assets and roughly $1 trillion of life insurance in force - Protective enterprise/group figures, not standalone issuer statutory totals.
Checked 2026-07-07 · AnnuityRatesHQ carrier research, June 2026; Protective company materials
AM Best
A+ (Superior)
A+ Financial Strength Rating from AM Best for Protective Life Insurance Company.
Checked 2026-07-07 · CANNEX Financial Exchanges via AdvisorWorld
History highlights
Protective Life Insurance Company was founded in 1907, giving it more than a century of operating history as a life and retirement insurer.
Founded 1907 · AnnuityRatesHQ carrier research, June 2026
Over the following decades it grew into a diversified protection and retirement platform, adding fixed, indexed, variable, and immediate annuities alongside its life insurance business.
Checked 2026-07-07 · AnnuityRatesHQ carrier research, June 2026
Protective Life Corporation became part of Dai-ichi Life Group, placing the U.S. platform inside a global insurance organization while PLICO and its New York affiliate PLAIC remained the legal issuing carriers.
Checked 2026-07-07 · AnnuityRatesHQ carrier research, June 2026
A century-old issuer inside Dai-ichi Life Group
Protective Life Insurance Company has operated since 1907 as a life and retirement insurer, expanding over time into a diversified platform spanning life insurance, annuities, employee benefits, asset protection, and structured settlements.
Checked 2026-07-07 · AnnuityRatesHQ carrier research, June 2026
Its U.S. parent, Protective Life Corporation, is a member of Dai-ichi Life Group, a global insurance organization headquartered in Japan. That ownership adds capital and strategic depth, while the issuing insurance company remains solely responsible for the obligations under the products it issues.
Checked 2026-07-07 · AnnuityRatesHQ carrier research, June 2026
New York business is issued through a legally distinct affiliate, Protective Life and Annuity Insurance Company (PLAIC), rather than through PLICO. NY-labeled products on Protective's annuity lineup therefore carry issuer-specific guarantees.
Checked 2026-07-07 · AnnuityRatesHQ carrier research, June 2026
Financial strength
AM Best
A+
Superior financial-strength rating - the second-highest of thirteen AM Best categories.
Checked 2026-07-07
S&P Global Ratings
AA-
Very Strong - per Protective's public ratings page for Protective Life Insurance Company.
Ratings page as of May 31, 2026
Fitch
AA-
Very High Quality - per Protective's public ratings page for Protective Life Insurance Company.
Ratings page as of May 31, 2026
Moody's
Aa3
High quality - per Protective's public ratings page for Protective Life Insurance Company.
Ratings page as of May 31, 2026
What makes Protective different
More than a century of operation
Founded in 1907, Protective has operated through multiple interest-rate regimes, credit cycles, and regulatory eras - a long track record that matters for long-duration annuity obligations.
Checked 2026-07-07 · AnnuityRatesHQ carrier research, June 2026
Global backing, issuer-specific guarantees
As part of Dai-ichi Life Group, Protective carries global scale and strategic backing, while the issuing insurance company remains solely responsible for the obligations under the products it issues.
Checked 2026-07-07 · AnnuityRatesHQ carrier research, June 2026
A broad, planning-first annuity shelf
Rather than a single-product specialist, Protective spans accumulation FIAs, income-rider FIAs, and multi-year guaranteed annuities - letting buyers match a product family to a retirement job before comparing live rates.
Checked 2026-07-07 · AnnuityRatesHQ carrier research, June 2026
FIA and MYGA under one A+ carrier
The current annuity lineup pairs FIAs (Asset Builder II for accumulation; Guaranteed Income and Income Builder for GLWB-style income) with MYGAs (Income Creator, SecureSaver, and the New York Smart Saver NY) - all shown with current values for each product.
Verified July 2026 · CANNEX Financial Exchanges via AdvisorWorld
About Protective
Protective Life Insurance Company (PLICO), founded in 1907, is a diversified life and retirement insurer and part of Dai-ichi Life Group. Protective Life is headquartered in Birmingham, Alabama; PLICO is the principal non-New York annuity issuer within the Protective family.
Checked 2026-07-07 · AnnuityRatesHQ carrier research, June 2026
Protective carries an A+ (Superior) rating from AM Best and focuses on protection and retirement, with a current annuity lineup spanning accumulation and income fixed indexed annuities plus multi-year guaranteed annuities, including a distinct New York filing.
Checked 2026-07-07 · AnnuityRatesHQ carrier research, June 2026; AM Best
Protective separates accumulation and income-oriented FIAs, includes a distinct New York filing, and offers MYGAs for fixed-rate guarantees.
Verified July 2026 · CANNEX Financial Exchanges via AdvisorWorld
Free Comparison Report
Get Protective's current rate report
Compare Protective's live rates, carrier ratings, and product tradeoffs against alternatives in one personalized report.
Sources
- Protective corporate site — 2026-07-07
- AnnuityRatesHQ carrier research - Protective overview, founded 1907, Dai-ichi Life Group ownership, AM Best A+ — Checked 2026-07-07
- Protective public ratings page - AM Best A+, S&P AA-, Fitch AA-, Moody's Aa3 for Protective Life Insurance Company — Ratings page as of May 31, 2026
- Live product catalog (Asset Builder II, Guaranteed Income, Income Builder, Indexed Annuity NY FIAs; Income Creator, SecureSaver, Smart Saver NY MYGAs), rates, riders: CANNEX Financial Exchanges via AdvisorWorld — Verified July 2026