Western-Southern Life Assurance
A Cincinnati life and annuity issuer established in 1981 inside the Western & Southern Financial Group - a scaled, mutually held enterprise with roots to 1888 - carrying a top-tier A+ (Superior) rating from AM Best across a MYGA-focused annuity shelf.
Financial strength
A+
AM Best
AA-
S&P
AA
Fitch
Aa3
Moody's
AM Best A+ (Superior)
The CANNEX rating feed returns A+ (Superior) from AM Best for Western-Southern Life Assurance Company - the second-highest of thirteen categories.
Western & Southern group
Part of Western & Southern Financial Group, a mutually held Cincinnati enterprise reporting ~$88.0B of assets owned and ~$132.5B owned and managed for 2025 (parent/group figures).
Group roots to 1888
The enterprise traces to The Western and Southern Life Insurance Company, founded in Cincinnati in 1888; this issuing entity was established in 1981.
MYGA-focused shelf
Western-Southern Life Assurance's annuity lineup is guaranteed-rate MYGAs - MultiRate, SmartSelect, and SmartSelect Two - built around declared multi-year rates and free-withdrawal access.
Legal-issuer clarity
Western & Southern is the group brand; each affiliated insurer is financially responsible only for its own products. This page is the Western-Southern Life Assurance Company issuer (NAIC 92622).
Run live numbers on Western-Southern Life Assurance products
Choose a product type, then select a current product. The analyzer shows available values for your premium, age, state, and timing, and leaves out details that are not published for that selection.
MYGAs / Fixed Annuities
Selected product: MultiRate
A fixed annuity group for buyers who want a declared guaranteed rate, principal protection, and tax-deferred growth.
Other current products
Free Comparison Report
Get Western-Southern Life Assurance's current rate report
Compare Western-Southern Life Assurance's live rates, carrier ratings, and product tradeoffs against alternatives in one personalized report.
Explore Western-Southern Life Assurance products
Western-Southern Life Assurance’s lineup, grouped by what each product group is built to do. Current rates come from CANNEX via AdvisorWorld and are checked daily.
Multi-Year Guaranteed Annuity
Fixed-rate contracts grouped separately from indexed annuities so guaranteed terms are compared on their own terms.
- Fixed-rate contracts grouped separately from indexed annuities
- Guaranteed term rates and surrender context live on each product page
Best for: Savers who want a declared fixed rate for a set period and a direct path to each product review.
MultiRate
A multi-year guaranteed annuity from Western-Southern Life Assurance Company that publishes 1-, 2-, 3-, 4-, 5-, and 7-year terms, a seven-year front-loaded surrender ladder with annual free-withdrawal access, and contractual nursing-home and terminal-illness waivers — broadly filed but excluded from five US states.
5-year guaranteed rate
6%
SeniorSelect
A one-year guaranteed-rate annuity from Western-Southern with no multi-year surrender ladder or MVA shown in the live contract data.
1-year guaranteed rate
3.25%
SmartSelect
A multi-year guaranteed annuity from Western-Southern Life Assurance Company that publishes 3-, 4-, 5-, 6-, and 7-year terms, a clean year-by-year declining surrender ladder, an annual free-withdrawal allowance, and a three-waiver package (nursing home, RMD, terminal illness) — broadly filed across the country, with a revised successor (SmartSelect Two) now also on the market.
5-year guaranteed rate
4.4%
SmartSelect Two
Western-Southern Life Assurance Company's revised successor MYGA on the SmartSelect chassis — same broad availability, same year-by-year declining surrender ladder, same three-waiver package (nursing home, RMD, terminal illness), and currently the higher published 5-year declared rate of the SmartSelect pair.
5-year guaranteed rate
4.5%
Rates are pulled live from CANNEX via the AdvisorWorld data feed · 2026-07-16. Caps, payout rates, and guaranteed rates vary by state, premium band, and rider election — confirm current terms on each product page.
Free Comparison Report
Get Western-Southern Life Assurance's current rate report
Compare Western-Southern Life Assurance's live rates, carrier ratings, and product tradeoffs against alternatives in one personalized report.
Find your fit
Start with the job for the money, then open the live Western-Southern Life Assurance product page that matches that goal.
Company overview
What Western-Southern Life Assurance is
Western-Southern Life Assurance Company, established in 1981 and based in Cincinnati, Ohio, is one of the legal insurance companies inside Western & Southern Financial Group, a diversified mutually held financial services enterprise.
Checked 2026-07-07 · AnnuityRatesHQ carrier research
The Western & Southern group traces its heritage to The Western and Southern Life Insurance Company, founded in Cincinnati in 1888, and reported record 2025 results at the enterprise level including ~$88.0B of assets owned and ~$132.5B of assets owned and managed (parent/group figures).
Checked 2026-07-07 · AnnuityRatesHQ carrier research; Western & Southern 2025 results
Western-Southern Life Assurance offers MultiRate alongside SmartSelect & SmartSelect Two.
Verified July 2026 · CANNEX Financial Exchanges via AdvisorWorld
Scale, labeled
Established
1981
Established 1981 in Cincinnati, Ohio; NAIC 92622. Group roots to 1888.
Established 1981 · AnnuityRatesHQ carrier research
Group assets
~$88.0B
Western & Southern reported ~$88.0B of assets owned and ~$132.5B owned and managed for 2025 (parent/group figures).
FY2025 (group) · Western & Southern 2025 results
Structure
Mutual group
Legal life-insurance issuer inside the mutually held Western & Southern Financial Group.
Checked 2026-07-07 · AnnuityRatesHQ carrier research
AM Best
A+ (Superior)
A+ (Superior) Financial Strength Rating returned on the CANNEX rating feed.
Checked 2026-07-07 · AnnuityRatesHQ carrier research; AM Best
History highlights
The enterprise was founded in 1888 as The Western and Southern Life Insurance Company, an industrial-worker life insurer in Cincinnati.
Founded 1888 (group) · AnnuityRatesHQ carrier research
Western-Southern Life Assurance Company was established in 1981 as an affiliated life and annuity issuer within the group, based in Cincinnati (NAIC 92622).
Established 1981 · AnnuityRatesHQ carrier research
Over time Western & Southern evolved into a diversified mutual financial services group - adding the Integrity Companies (1966/1968), Columbus Life, Lafayette Life, and Gerber Life, plus investment affiliates - reporting record 2025 enterprise results.
Checked 2026-07-07 · AnnuityRatesHQ carrier research; Western & Southern 2025 results
A legal issuer inside a mutually held enterprise
Western & Southern operates through a mutual group structure whose long-term narrative emphasizes financial strength, disciplined management, and honoring long-duration obligations across economic cycles rather than quarterly shareholder returns.
Checked 2026-07-07 · AnnuityRatesHQ carrier research
The group brand does not map to a single issuing company: a buyer may encounter Western & Southern, Integrity Life, National Integrity Life, Lafayette Life, Columbus Life, or Gerber Life depending on the product, state, and channel. Each affiliated insurer is financially responsible only for its own products.
Checked 2026-07-07 · AnnuityRatesHQ carrier research; Western & Southern disclosures
This page is the Western-Southern Life Assurance Company issuer (NAIC 92622) - the legal entity standing behind the MYGA contracts in this annuity lineup - distinct from the 1888 flagship The Western and Southern Life Insurance Company and from the Integrity Companies.
Checked 2026-07-07 · AnnuityRatesHQ carrier research
Financial strength
AM Best
CurrentA+
Superior financial-strength rating - the second-highest of thirteen AM Best categories - returned on the live CANNEX rating feed.
Checked 2026-07-07
AnnuityRatesHQ carrier research; AM Best · current rating check
S&P
AA-
Western & Southern group materials cite S&P AA- (Very Strong) for member life insurers (parent/group; not entity-confirmed here).
Checked 2026-07-07
Fitch
AA
Fitch affirmed AA (Very Strong) insurer financial strength for Western & Southern life insurers with a Stable Outlook in September 2025 (parent/group).
Affirmed Sep 2025
Moody's
Aa3
Western & Southern group materials cite Moody's Aa3 (Excellent) for rated member life insurers (parent/group; note not every affiliate is Moody's-rated).
Checked 2026-07-07
What makes Western-Southern Life Assurance different
Top-tier financial strength
The live CANNEX feed returns AM Best A+ (Superior) - the second-highest of thirteen categories - a stronger rating profile than many smaller MYGA issuers, backed by the scale of the Western & Southern enterprise.
Checked 2026-07-07 · AnnuityRatesHQ carrier research; AM Best
Backed by a scaled mutual group
Western & Southern is a diversified mutually held enterprise (~$88.0B assets owned, ~$132.5B owned and managed for 2025, parent/group) with roots to 1888 - a long-duration steward behind its affiliated issuers.
Checked 2026-07-07 · AnnuityRatesHQ carrier research; Western & Southern 2025 results
Guaranteed-rate MYGA focus
The annuity lineup is deliberately MYGA-first: declared multi-year rates through MultiRate, SmartSelect, and SmartSelect Two, with nursing-home, terminal-illness, and RMD waiver details shown for each product.
Verified July 2026 · CANNEX Financial Exchanges via AdvisorWorld
Legal-issuer clarity
Western-Southern Life Assurance Company (NAIC 92622) is the issuing company, not the broader group brand. It is distinct from the 1888 flagship and from the Integrity Companies, each responsible only for its own products.
Checked 2026-07-07 · AnnuityRatesHQ carrier research; Western & Southern disclosures
About Western-Southern Life Assurance Company
Western-Southern Life Assurance Company, established in 1981 and based in Cincinnati, is part of Western & Southern Financial Group - a mutually held enterprise with roots to 1888 and record 2025 enterprise results (~$88.0B assets owned; parent/group).
Checked 2026-07-07 · AnnuityRatesHQ carrier research; Western & Southern 2025 results
The issuer carries a current AM Best A+ (Superior) rating. Its annuity lineup is MYGA-focused rather than broad indexed coverage: MultiRate offers multiple guarantee-period choices, while SmartSelect and SmartSelect Two are straightforward fixed-rate MYGAs; SeniorSelect is also currently available.
Checked 2026-07-07 · AnnuityRatesHQ carrier research; CANNEX via AdvisorWorld
Western & Southern Life Assurance offers the MultiRate and SmartSelect fixed-rate annuity families, including the SmartSelect Two design.
Verified July 2026 · CANNEX Financial Exchanges via AdvisorWorld
Free Comparison Report
Get Western-Southern Life Assurance's current rate report
Compare Western-Southern Life Assurance's live rates, carrier ratings, and product tradeoffs against alternatives in one personalized report.
Sources
- Western & Southern corporate site — 2026-07-07
- AnnuityRatesHQ carrier research - Western-Southern Life Assurance Company overview, established 1981, Western & Southern group (roots 1888), AM Best A+ live — Checked 2026-07-07
- Western & Southern 2025 enterprise results and financial-strength materials (parent/group figures; S&P/Fitch/Moody's) — Checked 2026-07-07
- Live product catalog (MultiRate, SmartSelect, SmartSelect Two MYGAs), declared rates, terms, waivers: CANNEX Financial Exchanges via AdvisorWorld — Verified July 2026